Bhakti Sudha Nayak (HOST):
Question for tonight
Hola, beautiful people
The question for tonight is:
" Say, a food delivery company comes up with a new facility that you can order whatever food you like from the top-class restaurants and food chains it has a tie-up with. The deal is: U can get your luxury food for free if you succeed to specify the restaurant, dish, and ingredients of your choice and also pay for that in just 5 minutes. If you run a second late, then you lose this facility and will have to pay for your order. The question is: Do you think this is:-"
A. Trick for the human mind; or
B. Just a marketing strategy to gain profit?
Choose your opinion, and give a valid reason for your selected opinion. And explain why your opinion is the answer to it.
The best response will be named "The Insomniac(s)".
ZARRIN NAHID:
Option A, it's a trick because the company has just given 5 mins. So our brain when deciding to choose something in a short time usually does not operate calmly because of adrenaline hormone release. As a result, we panic and might make the wrong purchase to not waste the opportunity of this sale.
SNEHIL:
But that way it's an option B. A marketing strategy. The options are the same anyway.
ZARRIN NAHID:
Hihi, see you tomorrow when the answer is revealed.😏
*Insert competitive surrounding here.*
But the other host comes to the rescue.
SIMRAN KAISHER(HOST):
Marketing strategy is different.
A way to boon their sales, a 5-minute offer.
It's beneficial for those who don't panic in hurry, or who know what they want. But the people who easily get giddy as soon as an offer arises, it's a trick.
Options are different.
SNEHIL:
A lucrative offer, making people interested thus more Or less increasing profits thru the trick(as u mentioned), I still think it's a strategy. 🙂
SUBHRANSU MAHARANA:
B). It's a simple marketing strategy used by the company as people are always attracted to the policies where there's a high chance of scoring a profit & who would not like to have their favorite meal from their favorite retro for free. Seems like a dream coming true. This simple trick behind the facility not only gains the company popularity as well as commission from the restaurant it has ties to. Only the people with a clear description of their choice would be able to utilize the offer that's minimal whereas a larger mass being astonished by the facility to end up scrolling the menu, therefore, benefitting both the company and the restaurants.
ANKITA DOLAI:
In my opinion, A human brain gets a lot of pressure when it's asked to do a certain thing in a short duration, moreover when it's a decision-making process. Many people panic at this situation but those who train themselves to be calm in these situations come up with good decisions.
So this is a trick for the human mind according to me but I would also like to mention that this trick of the human mind if applied in marketing may result in good sales. It can be applied as a strategy.
ANWESHA JENA
B. It's one of the ways for market strategy as when you are offered this deal you don't get much time to think which puts you under the immense pressure of the time tag. Secondly, you wouldn't have ordered anything from the restaurants it has ties on a general basis but you d it, which makes them successful in making you do something that gives them commission/profit. Furthermore, the hotel which claims to give luxury food of your choice if you get this offer right in that particular 5mins is also getting to have a nice image in the market through this stunt, be the talk of the town and it would attract more people. And not to forget about some human minds, while scrolling through the menu you would be hungry even if they don't want to, they will end up buying something🤭. So, I would say tricking and market strategy goes hand-in-hand as, if the audience isn't tricked then they wouldn't fall for a stunt which makes them pay for a meal that they never wished for in 5mins to get a dish free from a luxury restaurant(which is nearly not possible when you see a menu so long in such tight time) and lastly anyhow end up with a dish from a tied restaurant which you have paid for. It's anyway gaining customers. And it may also happen that people who wouldn't have gone if something isn't free, will go next time in search of such an offer and every time he visits he will have something at least. Thus, this strategy is targeting many different kinds of mindsets and people in society.✨☺️
*Daaamnnn what an explanation that was.*
ATMAJA SAHU:
It can be neuromarketing is the study of the consumer's behavior as a whole, I mean on a population on a whole, this gives a structural idea to the marketing ppl how to influence the general public. These deals have a psychological effect on the brain that again results in the release of hormones. When a person gets a deal, a region in the brain lights up called the nucleus accumbens or simply a feel-good center of the brain. This neuromarketing statistics helps the marketers to increase their sales, often our brain will decide to go ahead and accept the deal. The hormone released in this case is called dopamine, which is associated with pleasure and satisfaction. This whole deal of 5 min hijacks the brain(emotional hijack). This neuromarketing research helps the company to study and make the appropriate deals to attract ppl. And yes, our brain at this point of time is quite alert and nervous, as a result, it happens to have an increased heart rate, it becomes a fight situation which leads to the release of another hormone called adrenaline. This method is relied upon by companies to increase their sales.
*Phewww, end of that very long discussion. Here comes the host to the rescue.*
SIMRAN KAISHER(HOST):
Okaaaaaaaay, you guys explain yourself quite well.
So much proof and claims.
But who's excited about the answer?
*Everyone switches on their enthusiastic self and is ready for his brain teaser to end.*
SIMRAN KAISHER:
The answer is it's a trick.
How? Well, in a state of emergency and rush, greed with a free policy does not go hand in hand.
That is why various big companies sometimes play a brain teaser with the customer's mind. If the customer knows what he/she wants, they'll be able to do it without wasting time.
But those customers who just want to benefit from an offer without actually planning how to use those 5 minutes, keep on being the prey of greed, and keep on surfing various food options.
In the question, you were asked to decide the food, restaurant as well as ingredients. Well, food and restaurants are easy, but ingredients can be messed up in a panic. You see, in a state of living with adrenaline to complete a task and benefit from it as much as one can desire, we often forget the common things.
Mistakes, if you name it.
For those who are very skeptical about what they want, it's a strategy, but for many, it's a trick that the company has pulled up to test human senses.
The company planned to pull a 5-minute plan to test how stable a human mind can be, so those of you who have good control over themselves during times of need and greed and a free policy can easily manage those 5 minutes.
But those who just want to benefit from an offer, and take as much as they can, forgetting the limited duration, the company was successful in proving your lack of judgment in times of greed and a moment of the free offer.
PS- Free and greed are never a good package to have in your grasp. But control over them? Definitely is.
SIMRAN KAISHER:
Here goes your answer and explanation.
As it was a very cut-throat competition and the game itself was a brain teaser. This question was not just a simple yes or no, but it was a question of majority and minority, hence a brain teaser.
We would like some time to go through all your responses.
And the winners of "The Insomniacs" are Subhransu Maharana and Zarrin Nahid.
With this, the hunt for Insomniacs in SOA English Café comes to an end for day two.
Want to know more about what goes on in the club and what this Brain Teaser is all about then come soon, join the club and enjoy the interactions, the sessions, the events, and a whole journey of fun and learning.
Thank you to all the participants ( BHAKTI SUDHA NAYAK, ZARRIN NAHID, SUBHRANSU MAHARANA, ANKITA DOLAI, SNEHIL, ANWESHA JENA, SIMRAN KAISHER, ATMAJA SAHU) for making this fruitful, and I am sure you might have an idea about what goes in the minds of these MNCs while preparing a strategy.
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